“If I was down to my last dollar, I would spend it on public relations.”
Bill Gates, Founder of Microsoft
PR is the art of engaging with your customers and the media to deliver the desired message about your business. Through a variety of means, including newsworthy stories and videos, special events and product launches, among others, your business stays in the public eye and attracts media attention. You develop the ability to direct and manage public perception about your business.
A principle goal of PR is to garner ad value editorial, whereby a story about your business appears on television, in a periodical or online. Generally speaking, while simply buying an ad in any of these is very expensive, an article or broadcast feature is essentially free. And, as it is produced by someone who personally experienced your business, it becomes a testimonial, word of mouth so to speak, which is by far the best advertising.
FREE PRESS: Public Relations is Powerful! A principle goal of PR is to garner ad value editorial, where a story about your business appears on TV, in a periodical or online. While buying an ad in any of these is very expensive, an article or broadcast feature is essentially free. And, as it is produced by someone who personally experienced your business, it becomes a testimonial, word of mouth so to speak, which is by far the best advertising.
MORE BUSINESS: The most cost-effective method to get more business is to engage in public relations. Many business owners are unaware of the role that PR plays in the articles they read every day. And in most cases public relations is much less expensive than advertising. PR is extremely valuable to small business. A consistent public relations program will help build general awareness of your product, service or brand and will supplement any direct marketing and advertising efforts. This visibility tends to make your business appear larger and more established than it may be which may help you secure partnerships, customers and funding.
CALENDARING/SPECIAL EVENTS: Almost all newspapers, magazines and the Internet have calendar sections for upcoming events. Your events can be on 20 of the most read calendars in Arizona. Nationally, we target the publications that are read by your customers and post your special events on their calendars.
REPUTATION: Brand is image. Reputation is reality. Reputations are built on what your customers are saying about you, your product or service. Social media is the platform that is most commonly used by your customers to talk about their experiences with you. Your customers and clients are talking about you on social media whether you are there or not. So don’t be the last one to hear what your customers are saying about you. Connect today. Our specialties are Twitter, Facebook, LinkedIn and Blogs.
CREATE BUZZ: You are busy running your business. You have many hats to wear. We are PR firm. Our job is to create a buzz about your business. Everyday there are hundreds of thousands of articles, videos and blogs published and produced about every conceivable kind of business on the planet. With the advent of the Internet, copy is king and journalists, editors and producers are aggresively looking for new story ideas. We will help you recognize your newsworthy story ideas and run with them. Then when a story is published about you we will make sure it has legs by sending it to your customers, posting it on appropriate websites and social media channels.
CRISIS MANAGEMENT: No matter how well your company is run, the unexpected can happen and when the media starts asking awkward questions, things can get difficult. Bad press is never pleasant, but there are general principles that help communicate with the media. Here are a few principles to consider. Do not presume the media is against you. Always acknowledge public concern. Always respond decisively. Have a crisis plan ready. Don’t try to be clever. Seek advise and help.